From one important story to multiple useful formats
Tech Embed’s distribution standard exists to make strong journalism discoverable without turning every platform into a copy of the website.
Website
The website remains the canonical source. Important stories should contain evidence, Nigerian or African context where relevant, useful internal links and a clear next action for the reader.
Weekly Briefing
The Tech Embed Weekly Briefing should prioritise what changed, what it means in Nigeria or Africa, practical security or buying implications, and new Tech Embed Intelligence findings.
Social distribution
Social versions should lead with the strongest verified finding, not merely repeat the headline. A useful distribution package can include a short post, a concise thread or carousel structure, a WhatsApp-ready summary and a clear link back to the canonical article or dataset.
What we do not do
Tech Embed should not manufacture outrage, strip caveats from research, turn unverified claims into graphics, or publish identical promotional copy everywhere. Distribution exists to increase reach without weakening editorial standards.