Monday, September 7 Lagos newsroom Newsroom online
Edition: Africa

Reach people making real technology decisions.

Tech Embed connects useful commercial messages with readers researching technology, money, work, privacy, products and digital services across Nigeria and Africa.

Decision-led audienceReaders come for practical answers, product research and local context.
Clear labellingPaid placements and sponsored work are identified clearly.
Contextual formatsCampaigns can support articles, topics, tools, newsletters and Price Watch.
Measured responsiblyCampaign reporting focuses on useful views, clicks and agreed outcomes.
01

Display and native placements

Clearly separated placements on eligible homepage, topic, article and mobile surfaces.

02

Newsletter sponsorship

A labelled sponsor position in the Tech Embed briefing, subject to audience fit and availability.

03

Sponsored useful content

Commercial explainers, guides or resources considered only when they provide genuine reader value.

04

Price Watch and affiliate partnerships

Source-price links and commerce modules with dated checks, disclosure and editorial separation.

05

Research and data projects

Custom reports, surveys and visual explainers with a documented methodology and sponsor disclosure.

06

Events, jobs and ecosystem promotion

Suitable opportunities for events, hiring, training and industry initiatives.

Flexible locations without hardcoding one ad provider.

Availability depends on campaign fit, reader safety and current bookings. The Editorial Engine schedules campaigns while the theme displays these stable placement IDs.

PlacementSurfaceTypical use
TE_HOME_AFTER_LEADHomepageHigh-impact sponsor or house promotion
TE_HOME_PRICE_WATCHPrice Watch areaRetail, devices, connectivity or services
TE_CATEGORY_HEADERTopic archivesRelevant category sponsorship
TE_ARTICLE_AFTER_INTROArticlesClearly labelled contextual placement
TE_NEWSLETTER_SPONSORNewsletter invitationBriefing sponsor or house campaign
TE_MOBILE_STICKYMobile onlyDismissible, frequency-limited sponsor message

Advertising does not buy editorial approval.

Commercial work is separated from independent reporting. Tech Embed may decline campaigns that conflict with reader safety, accuracy or editorial standards. Sponsored material and affiliate relationships must be identified clearly.

Tell us what you are planning.

Include the organisation, campaign goal, preferred format, timing and estimated budget where possible. Sending an enquiry does not guarantee acceptance or placement.